Public Communications Agency

Public has joined forces with production company, The Gate Films, to create a series of new TV and radio commercials for UK bed retailer, Sleepmasters.

The first 60 second TV ad aired during Emmerdale on ITV1 last night (Thursday 30^th September) and will air again during the commercial break of Coronation Street (Friday 1^st October) also on ITV1.

Sleepmasters’ previous TV campaign entitled ‘Sorry’ resulted in their best ever bank holiday sale and a year-on-year sales increase of 20%.

Explains Public’s senior art director Darren Price: “We strive to keep our clients one step ahead of the competition so, working on the solid foundations of last year’s work we have produced a new ad which oozes intrigue and focuses on the universal truth that everyone loves their bed.”

Music also plays a key role in the ad. Continues Price: “We approached Alison Moyet to re-record an acoustic version of Yazoo’s 1982 global hit, ‘Only You’, to convey the sentiment of the creative. The instantly recognisable vocals provided a perfect fit with the concept and film direction.”

Pete Roberts of Sleepmasters said: “We’re delighted with the final commercial. This is a highly memorable piece of work that firmly positions Sleepmasters as a market leader.”