Archive for August, 2011

Public shortlisted in CIPRide Awards 2011

Friday, August 26th, 2011

Jumping for joy - a bit higher next time Liam!

It’s raining here but who cares? We’ve just found out we’ve been shortlisted for three Yorkshire & Lincolnshire CIPRide Awards!

Best Use of Social Media: Taking Merchant Gourmet to the Social Media Masses

Best Internal Magazine or Newspaper: Netto – Celebrating Spot On

Best Small Consultancy: Blimey, that might just be the PR team here at Public!

All the result, once again, of a huge team effort and a real focus on helping our clients to grow their business.

Awards nominations always make us feel very proud but what’s even better is the recognition from our clients that the work we do for them actually achieves commercial objectives and ultimately adds to the bottom line.

So, here’s to a great night at the awards evening at The Queens in Leeds in November – good luck to all our peers and well done on your nominations!

PR build portfolio with another client win!

Wednesday, August 24th, 2011

James Bradley and Phil Coley of DuoCall

Here at Public, we’ve been on a roll with a couple of new business wins for the PR team in quick succession!  Firstly, the food innovators Leathams, and most recently Sheffield-based telecommunications company, DuoCall.

After hearing about the work that we implement for another Sheffield-based client, Phil Coley and James Bradley, the Co-Directors of DuoCall contacted us to discuss how we could work with them.  They were looking for a PR strategy that has increasing sales and growing their business at the heart of the campaign.

After presenting a host of ideas for a regionally focused B2B PR campaign to DuoCall, we were soon appointed as their PR agency to handle all corporate media communications and case studies, as well as looking at new ways of communicating key messages to their prospective clients.

We’ll be predominantly targeting the Yorkshire region, using both offline and online media to raise the profile of DuoCall, and to showcase their telecoms capabilities in the business area.

And, as we’re not ones to sit back and wait for things to happen, we’ve already started the ball rolling – there are a couple of key interviews in place with the Yorkshire Post and the Sheffield Star, so make sure you look out for the DuoCall features in the near future!

Online videos – a recipe for success

Thursday, August 18th, 2011

Here at Public we’ve been hard at work creating new online recipe videos for Merchant Gourmet. This is the third set of online videos we’ve completed for this particular client, each one with the aim of demonstrating the versatility of Merchant Gourmet’s products and inspiring people to get cooking (and buying!).

We recently made significant further investment in both film and audio equipment and created a brand new editing suite to enable us to produce broadcast quality online videos. Our clients are already reaping the benefits with engaging online coverage and increased sales.

Behind the camera

The first of our new videos is ‘Creamy Pollock, Puy Lentil and Mangetout Fish Pie’, hosted by chef Alex Mackay. Alex always offers great insight into each product and creates mouthwatering dishes. He’s an enthusiastic teacher whose recipes are very easy to follow using his own ‘cook-along’ style.

Creamy Pollock, Puy Lentil & Mangetout \’Fish Pie\’

The inspiration for this recipe came from Hugh Fearnley-Whittingstall and his ‘Fish Fight’ and we highlight the use of sustainable pollock in the dish.

So, we’re supporting Hugh’s Fish Fight and showing budding cooks how to use Merchant Gourmet’s Puy Lentils to create a knock-out meal but why are online recipe videos so important for food retailers and their brands?

When you watch cookery or food programmes on TV, what does the presenter always say? “If you want to know how to cook this recipe, head to our website for more details.”

Just look at the abundance of cookery shows; the demand is there and it needs to be fed. We want to learn how to cook great tasting food so more and more of us are heading online to do just that: we can watch online videos on our iPhones, iPads, Android phones or laptops as we create the actual dishes in our own kitchens at home.

Did you know that YouTube is the the number one search platform for online video content and is second only to Google as the world’s most popular search engine?

Using YouTube to disseminate the Merchant Gourmet videos is a simple concept. It’s free to upload content to this particular advertising platform and millions of people are searching the platform every day and night.

Alongside YouTube, we use many more avenues to distribute online videos such as our client’s own website, foodie blogs, Facebook and Videojug. As a result, each video gets ‘hits’ across a number of platforms and we introduce Merchant Gourmet to new people who, in turn, become new customers.

We look forward to editing our other videos and sharing the content with you and the burgeoning YouTube and online audience soon.

P.S…..if you get chance to cook this recipe, please send us a picture!

A week at Public

Monday, August 15th, 2011

Name: Tori Lyle Age: 20  Lives: Belfast

Likes: Good company, flowers, Love Heart sweets, Penelope Pitstop, Call of Duty and Rice Krispies

Dislikes: Hayfever, purple Skittles and sea gulls

WLTM: Dave Grohl, Princess Diana, Danny Boyle and Buzz Lightyear

On my 20th birthday earlier this summer I decided I was going to do something completely different to make my birthday one to remember! Attending Bangor University in North Wales, an area surrounded by natural beauty, created the perfect backdrop for a new adventure. On the 25th May a group of friends and I climbed the largest mountain in Wales, Mount Snowdon. It was certainly hard work but the feeling we got when we reached the summit was one of extreme accomplishment.

In completing this challenge, I took it upon myself to apply this mentality of trying new things to my whole summer vacation. For me, turning 20 allowed me to look at things from a different perspective, so it seemed wise to begin looking for work experience that would provide me with a better knowledge of the media industry, something that could ultimately put me on the right path to a career that I could fall in love with.

I had some knowledge of the journalism and media industry through work experience at local newspapers; I had created a few short films and made a factual police documentary. However, I had never dabbled in the area of public relations and it was something I was keen to try my hand at.

Through having a wonderful contact in the public relations department of Public, I managed to secure work experience that would benefit me in my search for a future career.

During my week at Public, I have been given a fantastic insight into the public relations world. The positive and inviting atmosphere in the office made it an enjoyable workplace where I could approach the other PR staff. However, there is one down side… I don’t want to leave!

My time here has been spent completing lots of interesting and creative tasks such as press releases; Twitter and Facebook posts; researching competition and coverage opportunities and most of all learning all about olives, mushrooms and chestnuts, which I would say I’m now an expert on.

This has been a fantastic, new opportunity and I believe I have really benefited from this experience. Public has truly sparked my interest in the public relations industry and its something I am very interested in pursuing. I’ve enjoyed working here and loved every minute!

Online video content – why?

Wednesday, August 10th, 2011

What business doesn’t want to grow by increasing sales of its products or services? None.

Here at Public, it’s our sole aim to help businesses grow. It’s our reason for being and it’s something we’re pretty good at. There are hundreds of ways we help businesses to do just that and one of those is the creation of online video content.

There are many facts and figures that back up our opinion and experiences, for example, technology leaders Cisco predict that 46 million people in the UK alone will be enjoying video online by 2014. In June 2010, comScore reported that when video was included in the online shopping experience, 64% of visitors were more likely to purchase than without it. The study also revealed that shoppers stayed on sites with video content for an additional two minutes.

We’re all consumers and millions of us already shop online for everything from groceries and clothes to holidays and cars. We’re hungry for information and inspiration and online video content provides us with both.

So, why do we respond so well to online video? Video offers both a visual and audible way to learn something. It’s a passive activity and therefore enables us to easily digest the information it contains. We don’t need to concentrate on reading reams of text. It helps us to engage with a brand or product on an emotive and personal level. We are consequently able to picture these products in our lives and compelled to purchase.

As more and more of us head online or immerse ourselves in social media, teenagers admit to being ‘highly addicted’ to smartphones and online retailers continue to report year-on-year sales uplift, video is a must-have tool for any retailer wanting to grow their business. Fact.

A view from…our PR intern

Tuesday, August 9th, 2011

Name: Lucy Topping Age: 21 *sigh* Lives: Sheffield

Likes: Food, traveling, writing, rum, glace cherries and arts & crafts

Dislikes: Tinned sweetcorn, bad grammar and heels

WLTM: Stephen Fry, David Attenborough, Jamie Oliver and Jo Brand

Having spent the last two summers strolling around in strange European countries, drinking cocktails and doing little for my intellect, I decided this year I should probably pull my finger out.

My days at The University of Sheffield are rapidly decreasing and the fear of employability rising in equilibrium. It’s time to increase my chance of finding a job once the dreaded graduation day has passed.

The world of work can be a formidable one for a full-time student. It’s not so much the early mornings which instill fear, it’s the prospect of working at a company where you learn more about your colleagues’ tea preferences than the area you’re meant to be working in.

Having a dad who thinks himself a writer and a mother who seemingly plays with spreadsheets, they proved no help in fast-tracking my way into a relevant journalism-type internship.

I’d been warned off big newspapers, tried a little magazine journalism and decided to turn to PR for my hopeful return to the real working world.

Thanks to an email via my university’s Journalism department from Public, and an over enthusiastic interview, I managed to secure a six week placement at the PR agency.

So, here I am – at a real desk, completing real tasks. Everyone has been very welcoming, the work has been interesting and everyone is quirky enough for every day to be fun.

Having spent only four days within PR at Public, I’m no PR professional yet. Can you tell, I haven’t sold myself particularly well have I?

However, I have gained an unexpected skill. Spending the last few days working on copy for a food brand, I am on the brink of being a fully qualified olive expert. More on this in my next post!