Corus Trade Press
Steel Industry giant Corus (0wned by Tata) had identified that whilst the name ‘Corus’ was well known to global customers, there was no real appreciation of the true size of their operation to wider key audiences in the UK.
Public developed an iconic campaign in the trade press which focused on creating brand awareness. Featuring their core values of Quality, Performance, Innovation and Commitment to Customer Service it raised the profile of Corus amongst all of its key external target audiences: new customers, business partners and potential investors.
