DFS Linda Barker affect

Famous for their great retail offers, DFS were looking for a way to make their Design Credentials famous too. Public proposed the concept of using Linda Barker as their Design Ambassador for a direct mail campaign, as she was the perfect spokesperson to talk about style, design and the different ways we choose to ‘live at home’.

The fit was so right between the consumer and DFS that six years on, Linda became an integral part of the DFS Design Team with her own exclusive range.

Public’s highly successful pairing resulted in a step change in consumer perception of the design credentials of DFS which also served to support their Brand Values of Quality, Choice, Value and Affordable Style.

Linda Barker:
The nation’s
favourite designer