Public Communications Agency

T: 01302 730303
E: connect@openatpublic.com

“Public know our business inside out. We’ve worked closely together as a team for 23 years which is unusual for a client agency relationship – but we trust Public to deliver both creatively and commercially time after time.” Andrew Trofimovicz - Marketing Director, DFS

DFS Love your home for less

In a recent financial downturn, Retail & Consumer research showed that people were not moving home. Public seized the opportunity and proposed a tactical campaign for DFS: ‘Love Your Home For Less’ based on a ‘don’t move – improve’ concept.

Encouraging consumers to fall in love with their home again, they were prompted to add some colour and design to their life. A successful marketing mix of National and Regional Press, National Newspaper inserts, Colour Supplements and POS were used to spread the feel good factor with Sofa Buying Consumers.

< Previous