DFS Not another sale
Research told us that consumers had the perception that retailers are always ‘in sale’. DFS are well known for their retail offers but the fact is they only have two sales a year when they reduce everything in price. So, a little clarity was required.
Public tackled this misconception head on with our very successful ‘Not Another Sale’ campaign. Running across National and Regional Press, National Newspaper inserts, Colour Supplements and POS we successfully drove people to the stores and educated them along the way.
