Public Communications Agency

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E: connect@openatpublic.com

“I have found them to be incredibly proactive and self motivated, providing unsolicited suggestions – if only we had the resources to pursue more of their creative ideas.” Peter Kirton, Managing Director, Esquires Coffee Houses

SUKI Tea Launch

Launching a tea in a coffee shop, especially one that costs as much as a latte, was always going to be a challenge but one Public rose to.

Using our design and photography skills we created a suite of POS materials to launch, educate and excite even the most hardened coffee drinker to the pleasures of SUKI tea (the Japanese art of Tea making).
Drawing inspiration from the product’s colour and flavour, we communicated the benefits of this premium offering and proved that given the right support, you can successfully launch a tea in a
coffee shop.

Originally intended as only a short-term line, SUKI tea created
such a loyal following during its trial period, Esquires
decided to stock it as part of its regular offering.

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