Kerrymaid online and offline PR
Online: By optimising the website through SEO and creating links via a dedicated food blogging competition, the new website ranked No.1 on Google within ten days of launch, attracting almost 10,000 visitors within weeks.
Traffic was driven to the website via social media platforms such as Twitter, Blogger and YouTube. These sites promoted creative recipe ideas and cooking tutorials hosted by top Irish chef Kevin Dundon to engage the consumer.
Offline: The offline PR campaign in women’s consumer press created brand and product awareness to drive traffic to the website. As well as news features and product reviews, competitions and promotions generated over 50,000 entries and were used to capture data for future direct marketing purposes.
