Netto

Since 1993, we have worked in partnership with Netto Foodstores, part of the Dansk Supermarked Group as their Retail Marketing Agency. Public’s initial role was to help UK consumers understand the European concept of ‘discount’ supermarkets. Now with 196 stores across the UK, Netto was recently voted ‘Discounter Of The Year’.

Using valuable insights from research, Public ensures Netto’s marketing is strategically sound and engages with the growing number of value driven consumers.

With a totally integrated approach, we ensure everything from POS, radio, press, outdoor, weekly leaflets, packaging design, photography, consumer & trade PR and our award-winning employee newsletter clearly communicates Netto’s value and quality proposition.

Netto Own Label Packaging

The importance of ‘Own Labels’....

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Leaflets/POS

Every week, Public manages the design, photography....

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Online & offline PR

Creating consumer demand through product reviews....

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Netto : Advertising

Research told us that consumers did not think...

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