Leaflets and POS
Every week, Public manages the design, photography, artwork and print of over 3.5 million 16 page door-drop and in-store leaflets which play a major role in Netto’s marketing activity.
Nielson research states Netto’s leaflets have, “the highest recall of any leaflet – over 70% of consumers look forward to receiving them and even plan their weekly shop around them”. Targeted around each store, digital versions of the leaflet are also uploaded each week onto the Netto website and emailed to a loyal customer base. Leaflet themes are also carried through in store with engaging POS.
