Netto PR – creating consumer demand through reviews and awards
At Public we understand the importance of consumer trust in own label products.
When Netto launched a new range of Luxury Deep Filled Mince Pies, taste tests against leading brands and other supermarkets showed conclusively Netto were onto a real winner.
Public entered the product into Which? magazine’s Christmas taste tests and Netto were awarded two coveted accolades of: Best Buy and Exceptional Value.
To raise the profile of Netto on the back of this success, Public’s tactical PR campaign was enhanced with national press, outdoor and in store POS to generate unprecedented footfall during this key retail period. The product became a phenomenal ‘sell-out’ and helped generate consumer demand for Netto’s total range of own label products, based on real ‘tried & tested’ quality and value.
