Sleepmasters
Public’s partnership as Retail Marketing Agency for bed retailer Sleepmasters spans over 15 years.
From just a handful of stores they now have over 150 in the UK and Ireland and a successful e-commerce site. By continuing to deliver strategic retail insights and remain one step ahead of the competition, Sleepmasters has become one of the leading specialist bed retailers in the country, commercially out-performing their biggest rivals, store for store.
Through ongoing research and focus groups, we’re able to better understand their consumers and what influences the bed-buying process. This knowledge allows Public to challenge traditional bed sector price-led marketing and connect with consumers through integrated campaigns that recognise and engage with the emotional importance of their bed.
