Sleepmasters Bed Guide
When it comes to buying a new bed, consumers told us they were confused by all the
choice, put off by a hard sell and wanted to make sure they bought the right bed for their comfort.
As Retail Marketers, Public developed the ‘Sleepmasters Bed Guide’ making it much simpler for them to choose and buy their new bed with confidence. Based on easy-to-use customer information the Bed Guide clearly indicates comfort levels and practicality first before price.
This initiative proved so successful with consumers that it changed Sleepmasters’ approach to selling their beds. With staff trained to use the Bed Guide as in-store best practice, their customers feel more engaged, informed and in control of the buying process, building valuable trust in the brand.
