Sleepmasters first e-commerce site
Understanding the consumers’ online user journey was key to the development of Sleepmasters’ first ever e-commerce website.
Public carried out detailed digital planning before the site was even designed to understand what consumers wanted in terms of content and ease of use. The site incorporated the ‘Sleepmasters Bed Guide’, a ‘find a bed’ section, clear pricing and local stores directory, with the commercial aim of driving footfall into stores as well as creating new direct online sales.
The site continues to be developed to showcase the brand and communicate latest offers.
