Specialising in the field of chalk lettering, her impressive rise to fame began just two years ago when she drew a chalk picture on the wall of a friend’s new apartment during a housewarming party. The design proved to be a hit and she soon found her work in demand at other parties, before receiving her first official commission. Since then she has gone on to work with major brands like Ralph Lauren, Google and Adidas.

In February she received the honour of becoming the first person to produce an entirely hand-lettered cover for O Magazine. The magazine has a circulation of 2.5 million readers, firmly placing Tanamachi’s work in the limelight and will mean that many more people will be able to enjoy some of her stunningly beautiful creations!

Here are just a few of those works for you to enjoy:

Coeliac UK is the leading charity working with people with coeliac disease and dermatitis herpetiformis. Its mission is to improve the lives of those living with coeliac disease through support campaigning and research.

When Public found out that Coeliac UK had teamed up with Warner Holidays to offer gluten free weekend breaks for its members, the chance to provide samples for goodie bags was a great opportunity to enable sufferers to try Delicious Alchemy products.

We provided a full-size bag of either gluten free Rolled Oats or gluten free Purely Oaty Fruity Nut Muesli along with a flyer offering 20% discount on all products in Delicious Alchemy’s new online store and two recipes using the products. One of the recipes was generated by @MissGlutenless, a gluten free food blogger and Twitter follower of Delicious Alchemy.

The sampling enabled Delicious Alchemy to reach its core target audience with a bag of cereal, an incentive to purchase and two new recipes to show the breadth of usage for both the oats and the muesli – now that’s what we call a gluten free treat!

With the sourcing and delivery of thousands of different ingredients the focus of the business, Leathams were keen to highlight their experience and knowledge of food and underline their reputation as a speciality supplier of choice. Able to offer much more than just ingredients, Leathams wanted to showcase the extensive support they are able to offer their customers from menu creation through to new product development.

Public, along with the Leathams marketing team, decided to create a Food Spectacular to wow customers and journalists alike with amazing dishes made using Leathams products. What better way to create a buzz around a standard rebrand than putting your products in the spotlight and letting them do the talking?


Leathams’ head of food, Alessandro Cristiano and development chef Andy Howe, devised a mouthwatering 14-course tasting menu including Popcorn Salmon, Porcini & Truffle Gelato and Cocoa Caviar and the Food Spectacular was born. The event took place at the London Film Museum and was attended by over 150 people.

Public was responsible for media liaison with trade press editors and retail bloggers. All key titles attended the event including The Grocer, Caterer & Hotelkeeper, Pizza, Pasta & Italian Food Magazine, Meat Trades Journal, British Baker, eat out, Food Manufactureand bighospitality.co.uk and had the opportunity to chat to senior members of the Leathams team.

From a double page spread ‘Making food spectacular’ in Pizza, Pasta & Italian Food to an online interview on the Meat Trades Journal website, Public generated positive media coverage post-event and, most importantly, forged links with Leathams key trade press and online influencers to ensure sustained future coverage to raise Leathams’ profile as the innovators in food.

Apparently, over the last 12 months 5,000 ratings have been logged by brand owners and marketing professionals who want to recognise the contribution their marketing suppliers are making.

One of the key ingredients of our ‘Savour the Flavour of Spain’ campaign for Spanish olive brand, Fragata, is engagement. After all, Fragata is all about encouraging people to recreate authentic Spanish and Mediterranean dishes in their own home.

Direct engagement with the brand and its products in a variety of ways, both online and offline, will ultimately drive consumer demand.

There are hundreds of different ways in which to achieve this. One is collaboration which is why we’ve teamed up Fragata with one of Spain’s finest chefs José Pizarro.

José, who owns two critically acclaimed restaurants on Bermondsey Street, London – José and Pizarro - is working with us to create a series of Fragata video recipes, blog posts, recipe suggestions; sharing his expertise and love for Spanish cooking.

Social media sits at the heart of the campaign and we’ll be rewarding Fragata’s Twitter followers and Facebook fans via exclusive competitions and giveaways. Recipe competition winners will find themselves in the kitchen with José at his restaurant, Pizarro, cooking and eating their winning recipe – a once in a lifetime experience.

We’re also organising two events at Pizarro, one for food journalists and bloggers, another for social media followers, to sample Spanish dishes made using Fragata products and find out more about the brand.

A trip to the Fragata olive groves in Andalucia is planned for September when the olives are harvested. We’ll be taking some journalists and bloggers along for the ride and filming José cooking up a Fragata Spanish feast for foodies to recreate at home.

Jim Conlin, sales and marketing director for Fragata UK, comments: “José is the perfect fit for Fragata. Not only is he an advocate of our marketing campaign, ‘Savour the Flavour of Spain’, but he is also undoubtedly passionate about authentic Spanish cuisine.

“José encompasses all the key attributes of the Fragata brand, most importantly that Spanish food can be quick to prepare, is prefect for sharing with friends and family and tastes amazing. We are both very keen on recreating the flavours and memories that consumers associate with Spain.”

With a limited marketing budget and a only 20 stores in the North of England, the UK’s newest discount supermarket chain UGO was keen to increase footfall in selected stores across Yorkshire. UGO’s new ‘handmade in Yorkshire’ Bakery Products range offered an excellent opportunity to create consumer demand amongst shoppers. Public suggested teaming up with key regional newspapers read by those living in the vicinity of the selected stores and running a ‘free for every reader’ promotion.

Hull and Rotherham were chosen as trial stores and the Doncaster Free Press and the Hull Daily Mail newspapers ran the promotion ‘Free Bakery Products Bread Rolls for every reader’ reaching over 70,000 potential customers. Each paper supported the promotion with teasers in the run up to the promotion and front page flashes on the day the promotion went live.

On promotion day, UGO Rotherham recorded 103 redemptions and UGO Hull counted 158 redemptions. Sales of UGO’s Bakery Products range are increasing week on week and staff have noted a number of new faces in the stores following the promotion. UGO’s marketing team has consequently asked Public to deliver similar activity for its stores in the North West and North East.

Hope you have a Merry Christmas, from everyone at Public.
Enjoy the video that we’ve created for the festive season!