open >Kerrymaid Garlic Butter
Kerry Foods, a leading global supplier of food products with an annual turnover in excess of 4.5 billion Euros, looked to Public to boost sales of their leading Kerrymaid Garlic Butter brand.
Market research showed that despite Kerrymaid being the ‘No. 1’ selling garlic butter, there were still consumers unaware of the product and its versatility in cooking.
Public launched an online and offline campaign to educate consumers, starting with a new online presence at www.garlicbutter.co.uk, which won ‘Best Digital Campaign’ at the Fresh PR Awards.
Full of recipe ideas, cooking tutorials and competitions, it showed how useful and relevant the product is. Public’s task was then to drive traffic to the new website via integrated online and offline PR activity.
The campaign was very successful and nominated for the Best Digital Campaign
at the Fresh PR Awards.
