Why big data is not the answer on its own

Everywhere you look these days it would appear there is someone banging the drum and sounding the rallying cry for big data. Our ability to analyse large volumes of customer information, in order to make smarter d

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Is mobile the future of retail?

Mobile has often been prophesied as the holy grail of marketing, offering marketeers the opportunity to have meaningful and continuous one to one contact with their target audience.

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