Brand Loyalty versus Customer Loyalty?

As a business we’re constantly working hard for our clients to deliver great marketing campaigns that give them a clear return on their investment. And that means making their customers want to buy their pro

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Why big data is not the answer on its own

Everywhere you look these days it would appear there is someone banging the drum and sounding the rallying cry for big data. Our ability to analyse large volumes of customer information, in order to make smarter d

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Is mobile the future of retail?

Mobile has often been prophesied as the holy grail of marketing, offering marketeers the opportunity to have meaningful and continuous one to one contact with their target audience.

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Clever and creative tea packaging

At Public we love finding new and interesting ideas on StumbleUpon. Here are some clever and creative tea packaging ideas that our MD Paul found whilst spending time online searching for inspirational packaging

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