Multi-platform. Omi-channel. Multi-channel. Whatever you call it, in a world where marketing success is all about getting the right message in front of the right people at the right time, we believe an integrated approach is the way forward. Being able to engage with your always-connected customers where, when and how they want is vital.
We know that the days of relying solely on a media schedule of TV, press, outdoor and radio to talk to your customers are long gone. Today we all expect to interact, engage and strike up a two-way conversation with brands on whatever device is in our hands. Wherever we may be.
At Public we believe the key to creating truly integrated marketing solutions is to think channel integration from the start of the creative process. Our customer centric approach is a vital part of this. By understanding more about how and when people interact with brands, we are better placed to create solutions that deliver a constant brand experience.