What we found
People told us that the in-store environment played a vital part in the bed buying experience. They also found all bed stores uninspiring sheds that looked the same – full of rows and rows of mattresses. The aggressive look and feel of the stores was often a barrier to trusting a bed retailer.
The success of the first few concept stores has led to over almost 200 of their stores so far being refitted with the new look.
What we did
Working together with a team of interior designers we created a more aspirational in-store experience that was all about helping people find the most comfortable bed.
We challenged typical bed store layouts and navigation, and made the Bensons unique Comfort Station the focal point of the store. The result was unlike any other bed store – it inspired confidence, empowered the customer and helped changed people’s perceptions of the brand.
The success of the first few concept stores has led to over 100 stores being refitted with the new look.
Like for like sales up by over 60%
Average order value up by 20%
Bensons for Beds have become Multiple Bed Retailer of the Year 2012 & 2013