Background

After rationalising its products, Wavin brought the OSMA and Hepworth Plastics product ranges all under the OSMA brand.

Famous for its above and below ground drainage products, the OSMA range is packed with clever design features that help installers get the job done.

From fittings that guarantee the fall of the pipe is right, to seals that don’t fall out at the wrong moment, there were lots of great features and benefits to talk about. So our brief was simple. Tell the OSMA story and reaffirm its brand leader status within the UK construction industry.

What we did

We created a multi-channel campaign that targeted groundworkers, installers and specifiers. In each execution we let the innovation behind each product remind our audience why OSMA is the industry leader.

We created a clear point of difference in a tough marketplace and ensured everyone knew who the number one drainage brand is. Obviously.  

Results

Unprompted brand awareness amongst target audiences rose to over 94% which is now significantly higher than the nearest rival. OSMA now occupies the No.1 spot when it comes to brand preference for above and below plastic drainage.

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