Background

Wavin doubled their manufacturing capacity for UltraRib, their ultra strong, yet ultra-light foul water drainage system. Our brief was to increase awareness of the OSMA UltraRib range amongst civil engineers, property developers and water companies to create new sales opportunities.

What we did

We focused on UltraRib’s key product attributes of strength and performance. Our multi-channel campaign included trade press advertising, a dedicated microsite, EDM’s and enhanced sales presentation materials.

Results

The campaign and increased sales activity exceeded all expectations with a ROI of over 900%.

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