Background

Kerry Foods, a leading global supplier of food products, looked to Public to boost sales of their leading Kerrymaid Garlic Butter brand.

What we found

Supermarket shoppers told us that despite Kerrymaid being the number one selling garlic butter, they didn’t really know how to use it in their daily cooking.

What we did

Public launched a new website, together with an online and offline marketing campaign, to educate consumers on how useful the product is in the kitchen.

Traffic was driven to the website via SEO, online PR and social media, promoting creative recipe ideas from the public and cooking tutorials hosted by top Irish chef Kevin Dundon.

The offline PR campaign in women’s consumer press created brand and product awareness to drive traffic to the website. News features and product reviews, competitions and promotions generated over 50,000 entries and were used to capture data for future direct marketing campaigns.

Results

The website ranked No1 on Google within 10 days of launch and attracted almost 10,000 visitors within the first two weeks.
The campaign generated over 50,000 competition entries.
Nominated for the Best Digital Campaign at the Fresh PR Awards.

Back to work