Eurocare, a leading manufacturer of assisted bathing products, came to us to help launch a new retail brand to UK consumers. It was fair to say the assisted bathing market isn’t awash with stand out brands. We wanted to change that. So in a market traditionally focused solely on function, we created a brand with style and substance.
What we did
From a totally blank sheet of paper, we developed a brand with its own personality. And while we all wanted something fresh and new, given the audience, we worked hard to make sure the new Opus identity had an established and familiar feel that everyone could warm to.
To support the new identity we created a library of lifestyle photography to showcase the products, designed the website, literature and sales tools to give customers an insight into the care and commitment that goes into each product.
Initial sales look very encouraging and the opus team are looking to recruit more consultants.